Pulverizadores Rocha made its mark at FIMA 2026 – Feria Internacional de Maquinaria Agrícola, one of Europe's largest events dedicated to innovation in agricultural machinery, held in Zaragoza, Spain, from February 10 to 14.

The show once again brought together manufacturers, distributors, and agricultural professionals from around the world, remaining a premier venue for showcasing the latest technological solutions in the agricultural sector.

With over 80 years of experience designing and manufacturing agricultural equipment, Pulverizadores Rocha used this edition to unveil new spraying and fertilization equipment, strengthen its international footprint, and announce a new phase in its digital strategy.

One of Europe's largest agricultural machinery trade shows

FIMA (Feria Internacional de Maquinaria Agrícola) is widely regarded as one of the most important agricultural trade shows in Europe. Held every two years, the event draws hundreds of agricultural machinery manufacturers and thousands of industry professionals, including commercial farmers, dealers and distributors, agricultural engineers, and agri-tech specialists.

This year, Pulverizadores Rocha invested in a modern booth that honored the brand's 80-year history while keeping the spotlight on its latest cutting-edge solutions and the digital transformation it has been actively pursuing. 

Participating in the show was a strategic opportunity to introduce new technological solutions for professional agriculture, strengthen relationships with international partners and distributors, keep pace with global trends in modern farming, and put Portuguese agricultural engineering on the map.

A strong bet on digital

The digitalization of Pulverizadores Rocha's communications and commercial processes were at the heart of the dedicated booth. Over the past year, the company has been driving the Rocha Digital project, built around three key pillars:

1- Institutional Website

With a newly redesigned website, the brand is now better equipped for ongoing communication with customers, partners, and international distributors, offering consolidated information about its product lineup and latest news, including fresh technical and informational content on the company blog.

2- Members Area

The company has developed the MyRocha B2B portal, a platform designed to streamline communication with dealers and partners worldwide. Beyond up-to-date business development resources, the portal also features easy document management, operational support tools, and an online store for purchasing parts and accessories, all built around an intuitive, user-friendly interface.

3- Social Media

Pulverizadores Rocha has also been refreshing its social media presence, with its  Facebook, Instagram, and Linkedin channels being updated on a regular basis and engaging more actively with followers.

The New Products Unveiled

The Pulverizadores Rocha booth at FIMA was made up entirely of new equipment and product launches, as this was a unique opportunity to showcase the company's commitment to technological innovation.

One of the biggest draws was the new PRIME EVO 2000 with an 18-meter boom. This professional-grade machine comes equipped with Blue Cannon lights, ISOBUS, Flowtron, and Syncro systems, a 2,000-liter tank capacity, an 18-meter BRU EVO hydraulic boom, an external tank level indicator, and a range of other standout features.

Another highlight was ISOBUS technology, which Pulverizadores Rocha has been integrating across its equipment lineup. Modern agriculture is increasingly oriented toward precision farming, where technology plays a central role in the efficient management of agricultural operations, and ISOBUS enables seamless communication between tractors and agricultural implements.

The key advantages of this technology include:

• Centralized equipment control;
• Greater precision in product application;
• Reduced application overlap;
• Improved operational efficiency.

These solutions support a smarter, more sustainable, data-driven approach to farming.

An overall success

At the end of this event, the overall assessment was overwhelmingly positive. Sérgio Oliveira, Executive Sales Director at Pulverizadores Rocha, shared that "expectations for our presence at FIMA 2026 were clearly surpassed," noting that beyond the impressive foot traffic, the team had the opportunity to walk attendees through their work, through strategic meetings with new contacts and by deepening relationships with existing customers.

"The strong reception to our solutions confirms not only that we're aligned with today's market demands, but also the growing trust in our brand," Sérgio added. The company also received significant coverage in the international trade press:

• On the Comércio Máquinas platform, with a feature dedicated entirely to their presence at FIMA 2026, highlighting the innovation behind the solutions presented and the company's strategic evolution (available here).
• On the infoagro.com portal, with an article focused on the products and technology Pulverizadores Rocha develops for the agricultural sector (available here).

"Our presence at FIMA 2026 reinforces Pulverizadores Rocha's commitment to staying close to our customers, pursuing continuous innovation, and adapting to the evolving dynamics of the industry. We will continue investing in the digital transformation of agriculture and supporting our partners in building a more competitive, efficient, and sustainable future," he concluded.

With more than eight decades of history, Pulverizadores Rocha continues to cement its reputation as a benchmark brand in the development of professional agricultural equipment.